Who this policy applies to
This Privacy Policy applies to business users and representatives who interact with Hongkun Chemicals, including customers, prospective customers, suppliers, manufacturers, laboratory contacts, logistics partners, service providers, agents, consultants, and other professional contacts.
Our website and services are intended for business-to-business use. They are not directed to consumers or children.
Information we collect
We may collect information that you provide directly, information generated by your use of our website, and information necessary for chemical sourcing, supplier evaluation, quotation comparison, communication, compliance review, documentation, logistics coordination, and business recordkeeping.
Information you provide directly
- Identity and business contact information, such as name, company name, job title, department, email address, phone number, WhatsApp number, country, and business address.
- Inquiry information, such as product name, CAS number, specification, purity, grade, quantity, target price, packaging, destination, delivery requirement, intended industry, and urgency.
- Supplier registration information, such as company background, contact person, product capabilities, production capacity, quality system information, certifications, export experience, compliance documents, and available product lists.
- Technical and commercial documents, such as COA, SDS, TDS, specifications, quotation sheets, product photos, packing lists, test reports, certificates, export documents, sample requirements, and other attachments you choose to submit.
- Communication records, including messages sent through website forms, email, WhatsApp, phone follow-up notes, meeting notes, quotation discussions, order-related instructions, and customer service correspondence.
- Payment and transaction coordination information where relevant to a confirmed order, such as bank transfer references, invoice details, tax or accounting details, shipping documents, and commercial records. We generally do not collect payment card information directly through this website.
Information collected automatically
- IP address, browser type, device type, operating system, language preference, time zone, referring page, access time, and general location inferred from technical data.
- Website usage information, such as pages viewed, links clicked, form interactions, search activity, download activity, and navigation behavior.
- Cookies, server logs, analytics identifiers, and similar technologies used to operate the website, protect security, understand traffic, remember preferences, and improve user experience.
Information from third parties and business sources
Where appropriate for B2B sourcing and supplier evaluation, we may receive or review business information from public company websites, product directories, trade platforms, exhibition contacts, supplier referrals, logistics partners, customs or regulatory references, testing partners, and other business sources. We use such information to verify contact details, evaluate supplier capability, assess product feasibility, and support sourcing decisions.
How we use information
We use collected information for legitimate business, operational, sourcing, compliance, security, and communication purposes, including to:
- Respond to product inquiries, quotation requests, sample requests, supplier registrations, and general messages.
- Evaluate product requirements, supplier capability, quotation feasibility, lead time, documentation readiness, logistics route, regulatory risk, and commercial fit.
- Prepare quotations, sourcing recommendations, supplier shortlists, order-related documents, shipping references, and customer communication.
- Coordinate with manufacturers, customers, freight forwarders, customs agents, testing partners, internal staff, and other service providers where reasonably necessary.
- Review supplier qualifications, quality records, compliance documents, production capacity, certifications, export capability, and historical cooperation records.
- Operate, maintain, secure, monitor, and improve our website, online forms, internal systems, ChemsFlow workflows, communication channels, and customer service processes.
- Prevent fraud, spam, unauthorized access, misuse of forms, false supplier submissions, security incidents, and unlawful or harmful activity.
- Maintain business records for inquiry history, quotation follow-up, supplier evaluation, quality review, accounting, customs, tax, dispute resolution, and legal compliance.
- Send business updates, product information, sourcing support, supplier follow-up, service-related messages, and non-essential marketing communications where appropriate and permitted.
ChemsFlow and internal business systems
Hongkun may use internal business systems, including ChemsFlow, to organize and review supplier information, historical cooperation records, quotation feedback, sourcing inquiries, compliance documents, order references, freight assumptions, and communication history. These systems are used to support supplier screening, quotation comparison, sourcing coordination, logistics review, and internal business decision-making.
ChemsFlow helps Hongkun structure sourcing information. It does not replace human review. Hongkun personnel involved in sourcing, quality, compliance, logistics, sales, and customer support may review relevant information before recommendations are communicated to customers or before supplier decisions are made.
For more details, please review our ChemsFlow Data Processing Notice.
Data retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including business communication, inquiry handling, supplier evaluation, order support, recordkeeping, dispute resolution, accounting, customs, tax, compliance, and legal obligations. Retention periods vary depending on the type of information, nature of the relationship, transaction status, legal requirements, and operational needs. For more details, please review our Data Retention & Deletion Policy.
Data security
We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, misuse, loss, disclosure, alteration, or destruction. These measures may include internal permission management, access controls, secure communication practices, document handling rules, staff awareness, and review of sensitive business information.
No website, email transmission, online form, messaging platform, or storage system can be guaranteed to be completely secure. You should avoid submitting highly sensitive information unless it is necessary for the business purpose and appropriate safeguards are in place.
International data transfers
Because Hongkun works with international customers, suppliers, logistics providers, testing partners, and service providers, information may be processed or transferred across different countries or regions. Where required, we take reasonable steps to ensure that information is handled in accordance with this Privacy Policy and applicable legal requirements. For more details, please review our International Data Transfer Notice.
Your choices and rights
Depending on your location and applicable laws, you may have rights to request access to, correction of, deletion of, restriction of, or objection to certain processing of your personal information. You may also request that we update your business contact details or stop sending non-essential marketing communications.
To make a request, please contact us using the contact details below. We may need to verify your identity, authority, company relationship, and the nature of your interaction with Hongkun before responding. For more details, please review our Data Rights Request page.
Marketing communications
We may contact business users with product information, sourcing support, supplier follow-up, company updates, or service-related communications where appropriate. You may request to stop receiving non-essential marketing communications at any time. Transactional, service, compliance, safety, documentation, or order-related communications may still be sent where necessary.
Third-party websites and platforms
Our website may link to third-party websites, messaging platforms, social media pages, maps, analytics tools, trade platforms, product directories, or other external services. We are not responsible for the privacy practices, content, security, availability, or policies of third-party services. Please review their privacy policies before providing information to them.
Children's privacy
Our website and services are intended for business users and are not directed to children. We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, website functions, internal systems, supplier workflows, or legal requirements. Updated versions will be posted on this page with a revised "Last updated" date.
Contact us
If you have questions, comments, or requests regarding this Privacy Policy or our handling of information, please contact us at: